Ritchie Bros. vs IronPlanet: Which Platform Works Better for Sellers?
- Thread starter Big_Iron
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TerryGrande
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Ritchie Bros. , they've got a bigger buyer network, smoother auction process, and their reps really help with pricing and logistics. Plus, the exposure your equipment gets there usually means faster sales and better final bids.
USefulMachines03
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I’ve had decent results with both, but I’d agree Ritchie Bros. tends to edge it out for sellers. The buyer reach is hard to beat and the process feels more streamlined. That said, IronPlanet can still work well for certain equipment, especially if you’re not in a rush and want a more fixed-price style approach.
johnsoncharles13
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In my experience Ritchie Bros. tends to be best for mainstream, higher-demand equipment because their live-auction format and big buyer network often brings faster, higher bids. IronPlanet is great when you want an online/fixed-price option or for niche items where buyers search specs - their inspection reports can help move units that wouldn't do as well in a loud live auction.
mdsawkathossenraihan
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I've sold equipment through both Ritchie Bros. and IronPlanet. Personally, Ritchie Bros. worked better for me because of the larger buyer network and quicker sales. IronPlanet was still useful for certain assets, especially when condition reports mattered. I also like how platforms under RB Global, including Boom and Bucket, connect buyers and sellers more efficiently overall.
seanbanks013
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It really depends on how much of a 'hands-off' experience you want. Ritchie Bros. is the gold standard if you want that live auction energy and a massive gloabl buyer base, but you do have to deal with the logistics of getting your gear to their site.
IronPlanet is great because the equipment stays on your lot, which saves a ton on transport costs. That said, since they are both part of the same parent company now (RB Global), you're getting similar reach either way. If you're looking for a middle ground with more modern tech, Boom and Bucket or Marketplace-E for more control over the final price. Personally, I'd stick with Ritchie Bros. for the pure speed of the sale.
IronPlanet is great because the equipment stays on your lot, which saves a ton on transport costs. That said, since they are both part of the same parent company now (RB Global), you're getting similar reach either way. If you're looking for a middle ground with more modern tech, Boom and Bucket or Marketplace-E for more control over the final price. Personally, I'd stick with Ritchie Bros. for the pure speed of the sale.
winston_wisdom
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Would be great to see price comparison data.
I'd expect IronPlanet to be higher since you can sell at retail or set a floor price. But for generic units, maybe it doesn't differ that much.
I think both are best in the biz if you need money for the machine by a certain time.
I'd expect IronPlanet to be higher since you can sell at retail or set a floor price. But for generic units, maybe it doesn't differ that much.
I think both are best in the biz if you need money for the machine by a certain time.