What do you think has helped Ritchie Bros. stay on top for so long?

[James R.]

Is it mainly their auction model, global reach, inspection process, or something else? I'm trying to better understand how the big players in this industry operate and what really sets them apart. Would love to hear thoughts from folks with experience buying or selling through them. Thanks!

 

[bajaaiki78]

ritchie bros' ability to diversify and expand its offerings through rb global's family of brands has likely contributed to its success. with a range of transaction solutions, services, and technology providers like iron planet, marketplace-e, and govedals, they cater to a broad customer base. their focus on innovation and customer-centric approach also helps them stay ahead.

 

[eewolz]

In my view it is a combination of scale, trust, and execution rather than one single factor. Ritchie Bros built early liquidity through large unreserved auctions, which attracted serious buyers and created strong price discovery. Once that trust was established, it became a self reinforcing cycle for sellers.

What also sets them apart today is the broader RB Global ecosystem. Brands like IronPlanet, GovPlanet, Marketplace E, IAA, and Mascus let them serve different equipment types and selling models without forcing everything into one format. Add in logistics, financing, data, and digital tools, and they are not just an auction house anymore but a full transaction platform.